LONDON: Sports data intelligence major Sportradar Wednesday announced the launch of ad:s – a full-service marketing offer for sports betting operators.
The global gaming industry has experienced tremendous growth and is expected to surpass $500 billion in the next five years and Sportradar sees an opportunity wherein bookmakers would be seeking data-driven marketing solutions.
Sportradar’s pitch to the betting industry is that it is uniquely positioned to provide this service as it has built a business founded on providing fast, reliable and measurable data. This paired with its broad sales network and vast infrastructure allows ad:s to further optimize bookmakers’ marketing spend, it argues.
The range of marketing services ad:s offers include sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.
While sports betting operators are the primary target, ad:s also will partner with non-betting related brands that are looking for exposure into the sports enthusiast market, the company asserts.
ad:s is led by Rainer Geier and is part of Sportradar´s global Sports Media Strategy led by Felix Geyr.
“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers, said Geyr. “ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment.”
