SPORTS TAK, the digital cricket platform, delivered a strong performance during the India vs Pakistan encounter, asserting that it recorded the highest live concurrent viewership among major cricket platforms.
Post first innings, Sports Tak recorded 42,000 concurrent viewers. ESPNcricinfo registered 17,000 concurrent viewers, while Cricbuzz recorded 1,900 during the same time window.
During the match, Sports Tak recorded higher concurrent viewership compared to competing platforms, reflecting audience engagement during the fixture, per a company release.
Through live shows, expert insights, and fan-focused formats, Sports Tak continues its coverage of marquee matches. The India vs Pakistan clash reflected the platform’s ability to capture audience attention during key moments.
The rise in live viewership also delivered visibility for partner brands, placing them within cricket content consumed in real time.
With the tournament progressing, Sports Tak aims to expand its reach during upcoming matches of the season.
