MUMBAI: Sony Pictures Sports Network (SPSN) has the launched its latest campaign ‘Prime Volleyball Jahaan, Public Wahaan’ ahead of the upcoming Prime Volleyball League (PVL).
The campaign film is being launched in four languages – English, Hindi, Tamil and Telugu – across the Sony Sports channels.
The ‘Prime Volleyball Jahaan, Public Wahaan’ campaign is based on the premise that every Indian has either grown up playing or watching volleyball at some stage of their life. The film is conceptualized by SPSN and executed in collaboration with league co-owners and commercial rights holders Baseline Ventures.
The ‘Prime Volleyball Jahaan, Public Wahaan’ campaign film showcases a group of young children, enjoying a game of volleyball in a small society, who call in the top volleyball players of the country to play a match. Indian volleyball players like the current captain of the national team, Karthik along with Jerome Vinith, Ashwal Rai, Deepesh Sinha, G.S Akhin, Naveen Raja, Ajithlal and Hari Prasad join in the game and are seen showcasing their skills on the court.
SPSN aims to bring to life the nostalgia that the Indian audience has for the sport of volleyball through this slice of life campaign.
PVL will feature seven teams – Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes and the Kolkata Thunderbolts. The league comprises 24 games and the schedule for the league will be announced in due course.
PVL 2022 will be telecast LIVE and Exclusive on SONY TEN 1, SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil and Telugu) from February 5, 2022.
