LONDON: Premier League side Tottenham Hotspur seem to find no difficulty in attracting worldwide sponsors as Hugo Boss has come on board as its official formal wear supplier. Through its ‘Create Your Look’ line, the premium fashion brand will provide classic slim-cut, dark blue suits with a pure silk navy tie for all the club’s first team players and coaching staff throughout the season.
The brand is also involved in golf, motorsports and sailing and has extended its association with football that has its roots in 1995.
Stephan Born, MD of Hugo Boss in Northern Europe, Middle East & India said: “We’re proud to be partnering with Tottenham Hotspur and look forward to seeing the team wearing looks from the BOSS ‘Create Your Look’ collection. Tottenham Hotspur shares our core brand values of innovation, excellence and success, and this partnership strengthens our long-standing connection with the world of football as part of our global sports sponsorship programme.”
Fran Jones, head of partnerships at Tottenham Hotspur said: “This is an exciting partnership between two iconic and prestigious brands. Everybody at the Club, including our players, coaches and staff, is thrilled to be wearing BOSS during the season.”
