HYDERABAD: This is interesting. Sunrisers Hyderabad has announced Chinese multinational electronics company TCL as its official sponsor for the upcoming Indian Premier League 2020.
The partnership has been announced in the backdrop of a social media-led “boycott China” campaign that saw Chinese smartphone major VIVO (happily?) vacating its title sponsor position with the IPL.
Mike Chen, general manager, TCL India, said: “Sunrisers Hyderabad is a promising team which has shown an upward trend in cricketing success and popularity among its huge fan base. Leveraging the team’s impressive and fast-growing reach, TCL will be able to expand visibility and solidify its leadership position across the country. More importantly, the strategic partnership gives us yet another chance to promote sports across the country by tapping into the pan-India passion for cricket.”
K Shanmugham, CEO, Sunrisers Hyderabad, said: “We are very excited to partner TCL for the forthcoming season of the Indian Premier League. TCL is an eminent brand and we see an incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”
