MUMBAI: World number two and India’s top badminton player Kidambi Srikanth has been named as brand ambassador by the ITM Group of Institutions, which owns business schools, hospitality institutes, and Universities. The group has also roped in HS Prannoy as rising star.
ITM says its objective is to inspire the student community to pursue their dreams with the passion and dedication, and to develop and support professional sports education in India and plans to develop sports academies within its campuses
ITM has said in a statement that it aims to provide a platform for aspiring athletes to get access to professional training while continuing their education, resulting in more enduring careers.
Srikanth said, “It is a great pleasure to be associated with ITM Group of Institutions. If one pursues what they believe in, they will succeed at the highest levels. After losing in Rio, I didn’t sleep, I kept thinking about that quarter-final which I lost, that day I lost one of the most important matches of my career. But that setback is well behind me and I’ve trained and perfected my abilities, leading to Four Super series titles in this year, which is dream come true for me. I would like to to convey to each one of you that a dream doesn’t become reality through magic; it takes sweat, determination and hard work. It is important to not lose hope. There are times when you will suffer devastating losses, but remember that there will be days when you succeed beyond your dreams too!”
Prannoy added, “It is the perfect podium for me to give something back to the youth of India who are my biggest fans. More importantly, ITMs’s Sports Academies will help sports-minded professionals strike the right balance between education and sport.”
R Ramakrishnan, Director of Baseline Ventures which manages Srikanth since 2015 said, “It’s a commendable partnership and men’s badminton is at a crescendo. Education through sports will always excite students and no better way than imparting training through match experience which teaches students on character and handling pressure situations.”
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