MUMBAI: Star Sports, official television broadcaster of TATA IPL 2023, has signed on Rishabh Pant as its latest ‘Believe Ambassador’.
Pant joins Hardik Pandya, Ravindra Jadeja, KL Rahul, and Shreyas Iyer on the broadcaster’s panel of current cricketers onboarded as ‘believe ambassadors’.
Star Sports has expanded its roster of talent from two ambassadors in 2017 to six now with Virat Kohli continuing his association with the sportcaster. The broadcaster will continue to create campaigns with Kohli and co-develop new properties such as Indian Sports Honours, which leverage the cricketer’s popularity towards the cause of sport.
The ‘Believe Ambassadors’ represent different parts of the country as well as different IPL Teams. Star Sports will work closely with the cricketers to develop new campaigns and properties to grow the popularity of the sport and drive fandom, especially amongst youngsters.
Sanjog Gupta, head – Sports, Disney Star, said: “We see each of these associations as an investment in the future of the sport. We always select cricketers based on their potential to be ‘icons’ as well as proponents of the ‘Believe’ philosophy. Our aim is to build a diverse group of ‘Believe ambassadors’ who can inspire the next generation of cricket fans and players across the country.”
