MUMBAI: The Indian cricket season running parallel with the Hero Indian Super League (ISL) football tournament and the Vivo Pro Kabaddi League has done wonders for Star Sports as it attracted the maximum reach in the sports genre in Week 41, according to BARC’s weekly report.
The second Test match between India and West Indies in Hyderabad from 12-14 October recorded 2.3 million impressions although the game was over within three days.
Cumulatively, Star Sports’ three channels ended up in the top five with 352.5 impressions. The third and fourth spots were taken by rival Sony’s two channels – Sony Ten 1 and Sony Ten 3 which raked up 184.2 impressions in total.
More specifically, BARC ranked the channels in this order –
1) Star Sports 1 Hindi – 161 million
2) Star Sports 1 – 133 million
3) Sony Ten 1 – 122 million
4) Sony Ten 3 – 62.2 million
5) Star Sports 2 – 58.5 million
