MUMBAI: Ahead of the return of the Indian Premier League for the second leg of the 2021 edition of the IPL on September 19th, host broadcaster Star Sports has launched a new campaign – ‘#AsliPictureAbhiBaakiHai’.
Through the aperture of VIVO IPL, the campaign channelises the anticipation of fans, awaiting to see their favourite teams battle it out for the playoffs and the title.
Speaking about the campaign, Sanjog Gupta, head – Sports, Star and Disney India said: “There is a great deal of anticipation for the resumption of VIVO IPL 2021. Teams and players typically up the ante on the field, play top Cricket and are at their competitive best in the final weeks of VIVO IPL, which means fans can look forward to higher intensity, impossible heroics and nail-biting finishes in the month-long spectacle. And this is the proposition of our campaign – #AsliPictureAbhiBaakiHai. That, like a blockbuster, there are many twists and turns, highs and lows, thrills and spills in store. So, whether you watched the first ‘half’ or not, the second half from September 19 is unmissable. Star & Disney India is also committed to continue delivering the most engaging and immersive broadcast of the tournament across TV & digital platforms. Multiple regional feeds, world class presentation, enhanced viewing experiences and technology innovations will delight millions of viewers.”
The campaign, conceptualized by the creative team of Star Sports, sees ‘Thala’ MS Dhoni’s jazzy entry, paired with an addictive jingle, setting the mood for ‘Asli Picture Abhi Baaki hai’.
The campaign TVC will be released in multiple languages including Hindi, Tamil, Telugu, Kannada, Bengali, and Malayalam.
