BENGALURU: The countdown to the tenth edition of the Pro Kabaddi League has commenced as Star Sports Network, official broadcaster of PKL, has unveiled a “riveting campaign” to herald the arrival of the new season from December 2nd.
Per an official release, the campaign film, titled ‘India Ki Har Saans Mein Kabaddi’, strives to instil a sense of ownership and pride in the sport of Kabaddi and in the hearts of fans for their local teams. PKL 10 kicks off December 2nd, with “action-packed evenings every day from 8 PM (IST)”.
Star Sports’ campaign for PKL season 10 showcases a trio of stars from Bollywood (Hindi), Tollywood (Tamil), and Sandalwood (Kannada), symbolizing the harmonious blend of silver screen glamour and the robustness of kabaddi. According to the release, the posters of #BattleOfBreaths, featuring these stars, generated “immense excitement” nationwide. The broadcaster created a period drama promo with each star guiding their tribes in a quest to conquer the ‘Battle of Breaths’ – intertwining the essence of kabaddi with a narrative of “grand proportions”. Accompanied by a soundtrack that complements the flow of the story, the campaign film sets the stage for a thrilling PKL season 10.
Speaking on season 10 of the Pro Kabaddi League, Kannada star Kichcha Sudeep said: “The amalgamation of power, courage, determination, and sheer passion in kabaddi resonates deeply with me. As we gear up for the 10th season of Pro Kabaddi, I’m thrilled to be part of this adrenaline-fueled journey. PKL, with its raw energy, mirrors the spirit of our nation, with athletes who will lay it all on the line in the Battle of Breaths’. Drawing inspiration from the virtues of bulls, synonymous with strength and determination, I am also enthusiastic about bringing alive ‘Kannadiga ki Har Saans mein kabaddi.’ This sentiment not only reflects the spirit of Karnataka but also pays homage to the unwavering support and indomitable spirit of the Kannadiga community, mirroring the resilience and courage embodied by the revered bulls.”
Tamil star Nandamuri Balakrishna opined: “Kabaddi holds a special place in the hearts of every Indian, and to be part of this cinematic journey for Pro Kabaddi League Season 10 is special. Let’s come together as tribes, as we breathe life into the arena and make every breath resonate with the essence of Kabaddi. This sentiment goes beyond, echoing the physical and mental strength that resonates with Kabaddi athletes. ‘Telugites ki har saans mein Kabaddi’ is a call to embrace the vigour, determination, and spirit that Kabaddi represents in this region, weaving it into the very fabric of our cultural identity.”
As PKL season 10 returns to the home cities of all 12 franchises after a four-year hiatus, the stage is set for a spectacle that promises not only crushing tackles and gravity-defying raids but also an “eruption of fan fervor like never before”.
