Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket’s biggest annual jamboree.
IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.
Among the brands that have signed on as IPL 2024 sponsors are Dream11, Joy Cosmetics, Thums Up Charged, Parle Products, Asian Paints, Dettol, Vimal, Mondelez, HDFC Payzapp, Vanessa, Havells, Groww, Harpic, Amul, and Rupay. Last year, the broadcaster had 13 sponsors, including Parle, Dream 11, Asian Paints, and Thums Up Charged.
Star Sports has partnered with Tata Play to offer addressable ads during IPL, providing flexible packages, influencer marketing, customized ads, and branded content supported by AI.
Sign language feed
Star Sports, in association with India Signing Hands (ISH News), and support from the BCCI, is set to revolutionize the cricket viewing experience for the marquee tournament with the introduction of a new Indian sign language feed with descriptive commentary.
For the first time, the IPL will be customized for deaf, hard-ofhHearing and visually impaired fans. The feed enables fans to fully immerse themselves in the excitement of the game along with their friends and family.
The feed will provide ball-by-ball updates using Indian sign language in consultation with specialists who are being brought on board by India Signing Hands. What makes it even more special is its ability to engage with visually impaired fans with commentators describing every moment of the game along with regular verbal score updates.
