MUMBAI: Three weeks ahead of the ICC Cricket World Cup 2019, Star Sports, the official global broadcaster, has launched the campaign to celebrate 45 days of cricket extravaganza starting May 30 across the the Star Sports network and Hotstar.
At this stage, the country’s biggest sportscaster has reportedly signed 35 advertisers for the mega event and cleared nearly 60% of the total ad inventory.
Economic Times, quoting sources in Star India, reports that the network is hopeful of selling 90% of the overall inventory by the middle of this month and the rest of it will be kept for last minute spot buyers.
According to ET, Star has set itself an achievable ad sales target of Rs 10 billion to be generated from the 2019 edition of ICC’s blue riband event.
Meanwhile, Star Sports’ official world cup campaign – #CricketKaCrown – has kicked off. The communication looks to present the World Cup trophy as the ‘Crown of Cricket’, and the 10 countries competing sharing one dream – clinching one of the most coveted trophies of the sporting world. Capturing this sentiment as part of the campaign, the trophy is metamorphically referred to as the crown.
Conceptualized and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown – the World Cup trophy and, the focus is on that one Indian fan – Vicky who starts the fun banter by humming ‘Crown Cricket Ka Madamji Hum Le Jaayenge’ in front of the crowd. The element of fun grows in the campaign when fans from other countries are revealed as guests who have descended in the gathering to claim their ownership on the World Cup.
Speaking on the campaign, Gautam Thakar, CEO, Star Sports, said: “Bringing the competitive element that every country holds during this tournament; the campaign showcases the very nucleus of the sport and how every team is going to England to get their hands on the Crown of Cricket. With more fan films in the pipeline, Star India is excited to bring the #CricketKaCrown theme alive and provide a spectacular TV viewing experience for fans across the country.”
Speaking on the campaign, Sukesh Nayak, CCO Ogilvy, said: “This is the World Cup. It’s the crown of cricket. And the best in the world are coming to England to get it. Our big idea came from the thought of coming to England to get the crown. We took a fan perspective to this entire thing. The campaign will have multiple films and fully integrated execution. Radio, activation and digital will build the big idea of #CricketKaCrown.”
The tournament is scheduled to be held in England and Wales between May 30th and July 14th. In the tournament opener, host nation England will face South Africa on May 30th. India will start their World Cup campaign against South Africa on May 5th followed by Australia and New Zealand on 9th and 13th May respectively. The much-anticipated clash between India and Pakistan is scheduled to be played on 16th June.
MUMBAI: Three weeks ahead of the ICC Cricket World Cup 2019, Star Sports, the official global broadcaster, has launched the campaign to celebrate 45 days of cricket extravaganza starting May 30 across the the Star Sports network and Hotstar.
At this stage, the country’s biggest sportscaster has reportedly signed 35 advertisers for the mega event and cleared nearly 60% of the total ad inventory
Economic Times, quoting sources in Star India, reports that the network is hopeful of selling 90% of the overall inventory by the middle of this month and the rest of it will be kept for last minute spot buyers.
Meanwhile, Star Sports’ official world cup campaign – #CricketKaCrown – has kicked off. The communication looks to present the World Cup trophy as the ‘Crown of Cricket’, and the 10 countries competing sharing one dream – clinching one of the most coveted trophies of the sporting world. Capturing this sentiment as part of the campaign, the trophy is metamorphically referred to as the crown.
Conceptualized and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown – the World Cup trophy and, the focus is on that one Indian fan – Vicky who starts the fun banter by humming ‘Crown Cricket Ka Madamji Hum Le Jaayenge’ in front of the crowd. The element of fun grows in the campaign when fans from other countries are revealed as guests who have descended in the gathering to claim their ownership on the World Cup.
Speaking on the campaign, Gautam Thakar, CEO, Star Sports, said: “Bringing the competitive element that every country holds during this tournament; the campaign showcases the very nucleus of the sport and how every team is going to England to get their hands on the Crown of Cricket. With more fan films in the pipeline, Star India is excited to bring the #CricketKaCrown theme alive and provide a spectacular TV viewing experience for fans across the country.”
Speaking on the campaign, Sukesh Nayak, CCO Ogilvy, said: “This is the World Cup. It’s the crown of cricket. And the best in the world are coming to England to get it. Our big idea came from the thought of coming to England to get the crown. We took a fan perspective to this entire thing. The campaign will have multiple films and fully integrated execution. Radio, activation and digital will build the big idea of #CricketKaCrown.”
The tournament is scheduled to be held in England and Wales between May 30th and July 14th. In the tournament opener, host nation England will face South Africa on May 30th. India will start their World Cup campaign against South Africa on May 5th followed by Australia and New Zealand on 9th and 13th May respectively. The much-anticipated clash between India and Pakistan is scheduled to be played on 16th June.
Channels: Star Sports1 SD/HD – Star Sports2 SD/HD – Star Sports3 – Star Sports1 Hindi SD/HD – Star Sports Select1 SD/HD – Star Sports Select2 SD/HD – Star Sports1 Tamil – Star Sports1 Telugu – Star Sports1 Kannada – Star Sports1 Bangla – Star Sports1 Marathi – Asianet Plus – Star Sports First.
Agency credits:
Creative Agency: Ogilvy
Production House: Chrome Pictures
Director: Hemant Bhandari
Music composer: Sidhant Mago and Mayank Mehra (Mikelal)
