MUMBAI: The first Test of the India-England series witnessed a viewership with 3.8 million average minute audience (AMA). The first Test also delivered the highest opening day reach since 2019 as 26 million fans celebrated the return of cricket to home soil after 330 days, a media release said.
The numbers have been provided by BARC and the figures are at All India (2+ U+R) level on ‘TV Only’ basis, and ‘Only Match Telecast Hours’ considered, the Star Sports release said.
Speaking on the viewership numbers, Sanjog Gupta, Head-Sports, Star India said, “England’s tour of India marked the return of International Cricket on home soil after a year-long hiatus and is the ideal start to a fantastic cricket calendar. India has bounced back strongly, and the series is evenly poised as action moved to Ahmedabad for the third Test. This is also a Day-Night Test, which will attract significant viewership, both on screens and at the iconic stadium which will host its first international match. The excitement around the world’s largest cricket stadium is palpable in Ahmedabad and around the country. With crowds back and a World Test Championship final spot up for grabs, the series has assumed even more context.”
The first Test of the India-England series has set the tone for fans who were looking forward to watching LIVE cricket on the Star Sports Network. Star Sports’ strategy of capitalizing on the return of cricket with its #IndiaTaiyarHai campaign appealed across the nation, which resulted in a momentous opening week, the release added.
