Sony Pictures Networks India (SPNI) has apppointed Subhojit Roy as vice president – ad sales, marking a key leadership addition to the network’s commercial team.
Roy joins SPNI from TV Today Network, where he served as vice president – sales & strategy.
Announcing his new role via LinkedIn, Subhojit posted, “I’m happy to share that I’m starting a new position as vice president ad sales at Sony Pictures Networks India!”
A seasoned media professional, Roy brings over 17 years of experience across marquee media and entertainment companies, including ABP Network, Viacom18, Zee Studios, Reliance Broadcast Network, and others. He began his career in 2007 at IFB Industries and has since built deep expertise across sales, media planning, brand strategy, marketing, and operations.
Subhojit’s appointment is expected to further strengthen SPNI’s ad sales capabilities amid a rapidly evolving broadcast and digital media landscape.



