LONDON: Super League Triathlon (SLT), the world’s fastest swim-bike-run series, has partnered with Story10, the global sports video production and distribution agency, to increase international exposure of their 2022 races.
The partnership includes the Arena Games Triathlon and Championship Series, as well as wider projects, such as their Every Second Counts documentary series.
The 2022 season gets underway in April with the Arena Games Triathlon, a concept that blends real-life and virtual racing. This year will crown the sport’s first ever esports world champions through a partnership with World Triathlon. Story10 will amplify content from all areas of the sport, including race highlights, feature stories on athletes and wider initiatives and activations, as well as other supporting event content, to help bring audiences closer to the action.
SLT will see all content actively promoted to Story10’s global distribution network of media outlets across broadcast, digital and social. Leveraging Story10’s partner network will see all content actively promoted in key markets and across multiple platforms, including guaranteed placement on sport-dedicated social channels, driving reach and fan engagement.
SLT is the world’s fastest swim-bike-run series, pitching athletes against each other in quick race formats across the globe. The first event of the Arena Games Triathlon gets underway in Munich on 9 April.
