The BCCI on Tuesday confirmed the Tata Group had secured the title rights for the Women’s Premier League, the inaugural season for which kicks off in Mumbai on March 4.
“I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we’re confident that we can take women’s cricket to the next level,” BCCI secretary Jay Shah tweeted.
The rights tenure is for five years and runs from February 15 2023 to July 31 2027, or until 30 days after the completion of WPL Season 2027, Economic Times reports.
It bears noting that the salt to software conglomerate had last year replaced Chinese smartphone company Vivo as title sponsor for the Indian Premier League.
The first edition of the WPL will be played in Mumbai across two venues – Brabourne Stadium and DY Patil Stadium.
The sale of the tournament’s media rights to Reliance-controlled Network18 had fetched the BCCI Rs 951 crore and the five teams were sold for Rs 4,700 crore. At the players auction held earlier this month Indian opener Smriti Mandhana was the most expensive buy, going to Royal Challengers Bangalore for Rs 3.4 crore.
