Tata Consultancy Services (TCS) has been named the Official AI & Technology Partner of the Schneider Electric Marathon de Paris.
This three-year partnership will leverage TCS’ expertise in artificial intelligence, data analytics, and digital innovation to enhance the race experience, making it more personalized, interactive, and accessible for runners and spectators alike.
The Schneider Electric Marathon de Paris is the latest addition to a deep portfolio of global running events sponsored by TCS, including five World Marathon Major races in New York, London, Chicago, Boston, and Sydney, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto. In total, TCS now partners with 14 global running events with participation from over 600,000 runners. These partnerships highlight TCS’ dedication to revolutionizing endurance sports through technology and creating meaningful societal impact beyond the finish line. In 2024 alone, TCS-supported races raised nearly $280 million for various charities.
Yann Le Moenner, CEO of Amaury Sport Organisation (ASO) said: “We are delighted to welcome TCS to the Schneider Electric Paris Marathon family of partners. Thanks to its expertise in new technologies and artificial intelligence, TCS will continue to grow the event, strengthen the engagement of all audiences, and enrich the digital experience. Together, we aim to offer an ever more immersive and connected experience, serving both runners and spectators.”
The Schneider Electric Marathon de Paris, attracts over 55,000 participants from over 145 nationalities, highlighting its global appeal. As part of its vision to integrate AI and cutting-edge technology into sports, the marathon is partnering with TCS to supercharge the experience of athletes and spectators. From predictive analytics for race strategy to personalized training insights, TCS will leverage AI, data analytics, and digital twin technology to optimize logistics, improve performance tracking, and contribute to sustainability.
TCS has consistently proven itself as a trusted partner for global corporations, delivering advanced technology solutions that address complex challenges. Its dedication to integrating technology and sports to benefit the community has earned it global recognition. Notably, TCS has become the second global IT services brand to surpass the $20 billion mark, with a brand valuation of $21.3 billion, according to the Brand Finance IT Services 2025 rankings.
