The Indian Cricket team is set to travel to Australia without an apparel sponsor. With Nike’s Team India contract of 15 years ending last month and no company coming forward with a bid when the BCCI floated a tender last month, time is short for the cricket board to get a replacement within the next three weeks, as reported by TheTimes of India.
The cricket board appears to be making up its mind on not issuing a fresh Invitation-To-Tender (ITT) as the team will be flying to Australia immediately after IPL.
When the tender was last floated, Adidas and Puma, alongside Dream11’s parent company Sporta Technologies Ltd, Disney – which is big in apparel sponsorships in US markets, ITW Consulting (for MyCircle11) and Universal SportsBiz – the parent company of apparel brand Wrogn, had picked up the tender documents, reports TOI.
The base price in the tender had been scaled down by 31% to Rs 61 lac per game as compared to Rs 88 lac per game that Nike was paying the BCCI in the previous contract along with a separate minimum guarantee of Rs six crore per year.
