PREMIER LEAGUE CLUB MANCHESTER UNITED have announced a five-year shirt sponsorship deal with TeamViewer worth £235 million.
The principal partnership will begin with the 2021/2022 season.
The global technology company replaces US auto major Chevrolet, whose world-record deal, which was agreed in 2012 before starting officially in 2014, was worth £64 million a year and remains the biggest ever struck by a football club for shirt sponsorship.
It bears noting though that despite the drop in value, the TeamViewer deal remains the biggest standalone shirt deal in the Premier League.
Richard Arnold, managing director, Manchester United, said: “We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies. The ability to connect and collaborate has never been more important to the world and our community of 1.1 billion fans and followers. We are looking forward to working with TeamViewer to bring to life our vision for a partnership built on smarter ways of connecting people and businesses.”
Oliver Steil, TeamViewer chief executive officer, said: “We are very excited about this partnership, as it will significantly expand our brand positioning and it will help us to market our comprehensive solutions portfolio to all customer segments globally. With Manchester United and TeamViewer, two global winning teams join forces: Together as Team United we can bring the fan experience in the legendary Theatre of Dreams to a new level. We are extremely proud Manchester United picked us as partner in their ongoing technology journey.”
