MUMBAI: The Pant Project, a bespoke, customized and new age e-tailor brand, has signed on cricketer Rishabh Pant as their brand ambassador.
With this association, The Pant Project will feature Rishabh as the face of the The PanT20 Collection available on www.pantproject.com.
The Pant Project, which was launched in India in October 2020, offers a full-service e-tailor solution for custom-made pants for men across India. The brand’s stated ambition is to be India’s #1 direct-to-consumer clothing brand and the world’s leading new-age e-tailor comes at a time when people are preferring an online shopping experience.
Talking about the association, Dhruv Toshniwal, founder & CEO of The Pant Project, says: “We decided to sign Rishabh Pant as the brand ambassador for The Pant Project for obvious reasons. Not only does he share a name with the brand, but his personality is also a perfect fit for our custom-made pant brand. His knock at the Gabba that won us the test series against Australia is just one example of the fearless confidence with which Rishabh plays. Our Pants inspire a similar feeling of comfort and elegance. Rishabh has a unique way of doing things, his reverse sweep six against James Anderson being a perfect case in point. Our brand too is all about custom-made, and stays away from the one-size-fits all approach. Lastly, Rishabh is dynamic and adaptable, he plays all formats of the game – T20s, ODIs and Test matches and tailors his playing style as per the situation.”
Udit Toshniwal, co-founder and creative director of The Pant Project, further added: “Our pants are for all occasions – smart casuals, dress pants, chinos and joggers, versatile just like The Pant Man (Rishabh Pant) himself. The decision to partner with a rising star such as Rishabh was an easy one for us as we strive to revolutionize the world of digital direct to consumer retail just like Rishabh has broken barriers in the world of cricket.”
