LONDON: French football legend Thierry Henry has joined hands with his country’s top automobile manufacturer, Renault after 7 years as its brand ambassador, it was announced on Tuesday.
The agreement means that Henry will once again star in a new series of TV idents as a part of Renault’s sponsorship of Premier League football on England’s official broadcast partner, Sky Sports during or around 96 live matches and non-live programming across the 2018/19 Premier League season.
Henry and Renault share a long history, dating back to 2002 in which the former was at his peak while playing for Arsenal.
Their ‘Va Va Voom’ series of advertisements became tremendously popular and won several accolades such as having a name in the Concise Oxford English Dictionary and being listed amongst the classic car ads of all time. Their previous collaboration lasted till 2011.
The idents, which will carry the new hashtag #withyoualltheway, will feature real Premier League fans as they experience matches, with Henry following their emotional journey through the ups and downs of the season – while showcasing several Renault cars including the Clio, Captur and All-New Mégane R.S. hot hatch.
Henry said: “It feels great to reignite my long-stating ‘liaison’ with Renault, especially as I’m returning to the team during its first journey into football. Having played in stadiums across the world I know first-hand the passion fans have for both life and their favourite sport. I’m looking forward to helping Renault publicly celebrate this passion over the course of the Premier League season, while injecting some ‘Va Va Voom’ back into British football.”
Vincent Tourette, managing director, Renault UK, said: “We’re delighted to welcome Thierry back to Renault to lead the line in our new TV idents on Sky Sports. We’ve just enjoyed an amazing World Cup summer in which we were reminded of football’s power to bring out the best in us all, and we can’t wait to carry that on into the Premier League season with Thierry at the helm as we explore a sport that links very strongly with Renault’s ‘Passion for Life’ ethos.”
