NEW YORK: GolfTV, the OTT subscription partnership between Discovery and the PGA Tour, currently serving as the international distributor for PGA Tour events, is expanding the content partnership agreed last year with Tiger Woods.
Discovery Communications CEO David Zaslav announced recently that Woods had agreed to a series of head-to-head matches around the world that will be available exclusively on GolfTV.
Speaking at the CAA World Congress of Sports, Zaslav said the first match has already been planned for Tokyo and that most of the events will take place outside the United States. Woods and GolfTV, Zaslav said, will also “play around with the format.”
“Should it be one-on-one? Two-on-two? Should we have two matches going on at the same time? But he’s all in,” Zaslav said.
The Match, last fall’s Turner-helmed pay-per-view showdown between Woods and Phil Mickelson is the base template on which Discovery is building out the match series.
“We looked at it and said ‘[that’s] pretty interesting’,” Zaslav said. “One million people came in and wanted to watch it — could we improve on it? What could we do? So we’re going to do a number of those type events [and] Tiger’s excited about it.”
