LONDON: Premier League club Tottenham Hotspur announced on Tuesday a multi-year extension of their sponsorship deal with betting firm William Hill.
Earlier, their contract was for the 2016-17 season, as a part of which William Hill became the club’s official betting partner for Europe.
Through this new multi-year partnership, William Hill will continue having a presence across the club’s growing digital channels and LED perimeter advertising boards.
Fans will be able to place bets on the William Hill App and mobile betting site via the stadium’s high density WiFi.
The London club has been investing in community projects that have been delivered by the Tottenham Hotspur Foundation, the club’s charitable body. The Tottenham Hotspur Elevator Programme that has helped young people in Haringey to gain employment is among the notable ones. Apart from this, they also back the Close to HOME campaign, which seeks to make a positive contribution to the local community.
Fran Jones, head of Partnerships, Tottenham Hotspur, said: “This new agreement reinforces William Hill’s commitment to the Club and the borough of Haringey and we look forward to continuing our partnership as we approach our move back to Tottenham and our new stadium.”
Ulrik Bengtsson, chief digital officer, William Hill, said: “We are delighted to extend our partnership with Tottenham Hotspur. We have built strong ties with the club, staff and the fans over the past two seasons and we are excited to grow our relationship as the club enters a significant chapter in their history with the move into their new stadium.”
