CHENNAI: After an initial launch of sports innerwear by TRYB, the brand is now expanding into their third line of sports innerwear for men – the New York Collection.
TRYB is targeted at men in the age group of 18-45 years and is marketed across 3 collections namely – Activ, Pro and the New York collection.
While the Active Wear collection is designed for everyday athletes with briefs, square cut and H-trunk, the Pro line collection comprises of the short boxer, square cut and compression and is for men who are more inclined in sports/fitness.
The New York collection, meanwhile, is available across 3 styles – Liquid, Energizer and Platinum.
Talking on the launch for the New York collection, Sridharan Jayabal and Vikranth Reddy co-founders of TRYB mentioned: “The pilot launch was meant to test the proof of concept, so we let the fabric and garment be the hero. We made it more premium this time incorporating a look that’s both classy and sporty.
“With the new collection we stretched our boundaries a little and incorporated more elements into the product and went bolder on the colours this time. We also used a newer technology on the stitching and went for a stronger stitch this time around which allows the user more comfort while keeping the garment durable.”
The rising popularity of sports and fitness along with preference for comfortable innerwear is a key growth driver of the underwear industry. Innerwear is a high growth category within the apparel industry and the Data Bridge Market Research analyses that the men’s underwear market was valued at $30.73 billion in 2021 and is expected to reach the value of $50.67 billion by 2029 at a CAGR of 6.45%.
