NEW YORK: TUMI has announced multiyear partnerships with the LPGA and PGA Tour, naming the international travel and lifestyle brand as the “Official Luggage” for both organizations.
TUMI’s partnerships with the PGA Tour and LPGA reinforces the brand’s dedication to major global sports partnerships, such as Premier League team Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association.
TUMI’s foray into golf coincides with the debut of its first full range golf collection, offering high-performance and innovative products that embody both the sport and its accompanying lifestyle.
To kick off these men’s and women’s partnerships, TUMI is hosting an interactive booth at the PGA Show this week in Orlando, Florida, featuring product previews, influencer appearances and additional on-site programming.
Inspired by the passion of the sport and staying true to TUMI’s DNA, the golf assortment delivers the brand’s signature durability, high-performance materials, and innovative design. Headlining the collection are the golf bags, which offer game-enhancing features including soft-touch padding, USB-C charging ports and cooler pockets, along with monogrammable patches for an added element of personalization that is uniquely TUMI. Additional lifestyle bags and accessories spanning duffels, divot tools, tee and ball pouches, club covers and more were designed to work seamlessly together with the bag offerings.
Engineered with the rigors of professional golf in mind, each piece in the collection is constructed with the highest technical detail designed to help you perform both on and off the course. The collection’s golf and travel bags range from $795-$1,595 USD, with additional bags and accessories ranging from $125-$650.
The collection is exclusively available on TUMI.com globally and coming soon to select TUMI stores, golf clubs and select department stores this Spring. Select items will also be featured in pop-ups across the PGA Tour and LPGA Tour tournaments globally throughout the year.
