LEADING MMA promotion UFC, part of TKO Group Holdings, and Meta have announced a naming rights partnership for APEX, the live event and broadcast production facility in Las Vegas that serves as home to select UFC Fight Nights and Zuffa Boxing events, Dana White’s Contender Series, and UFC BJJ.
The multi-purpose facility will now be known as Meta APEX, reflecting the long-term partnership between Meta and UFC that was forged in 2025 in which Meta became UFC’s first Official Fan Technology Partner. Meta APEX will serve as a showcase for Meta’s cutting-edge technology, including its AI, VR, and AI glasses advancements in real-world applications.
Located adjacent to UFC’s headquarters in Las Vegas, Meta APEX has become one of the most recognizable venues in combat sports. Since opening in 2019, the facility has produced nearly 200 UFC events, including 112 Fight Nights, 70 episodes of Dana White’s Contender Series, and four UFC BJJ events, resulting in international broadcasts watched by millions of fans worldwide. Meta APEX will also host select Zuffa Boxing events, including the inaugural card on Friday, January 23.
As part of the naming rights, Meta branding will be integrated throughout the facility. UFC and Meta will also work together to create interactive experiences inside the venue. These spaces will feature some of Meta’s latest advancements in technology and will invite fans and athletes to deepen their engagement with UFC in new and innovative ways.
The rebranding to Meta APEX is a key element in the next phase of the evolution of the facility. Beginning this year, for the first time, tickets for all Meta APEX events will be made available to the general public for purchase. In addition, the arena is undergoing renovations that will include expanded seating that can accommodate up to 1,000 attendees; enhanced, consumer-friendly food, beverage, and merchandise concessions; new first-class hospitality rooms/spaces; and remodeled building entrance and lobby featuring a ticket box office. The full project is expected to be completed later this year.
