LONDON: Balu Nayar, former managing director of IMG India has joined the board of London-based Go Sports & Entertainment Limited (GSE) as head of Global Corporate Strategy and Planning, and also assumes the role of managing director (Asia).
GSE is a multi disciplined broadcast media services company that focuses on investing in and building sports properties, as well as providing them with a data driven global footprint across a range of digital media.
Nayar was quoted as saying of the appointment: “I’m delighted to join a dream team with incredible experience across sports and entertainment.
“We will look to build a valuable business that gives great value to today’s audiences, sportspersons and sports entities around the world, taking advantage of the varied opportunities that exist in the ecosystem globally.”
Nayar has had stints in the mobile Internet and sports space, the first with the mobile Internet and VAS business at Hutchison Telecom, and the second with Indian Premier league, where he and his team designed, developed, marketed and monetised the IPL.
Additionally, as part of Yahoo’s Connected Life business, he was regional director APAC, driving mobile and broadband initiatives in the region.
Nayar has also held leadership roles at Star India and Ogilvy advertising.
For the record, GSE’s clients include Global Boxing Stars (Botswana), Lionheart Productions (USA & UAE), The Jackson Group (Tanzania), Assassin Management and Promotion (UK), British & Irish Boxing Authority (UK), UK Wrestling and Boxing TV (UK).
