BHUBANESWAR: Ultimate Kho Kho (UKK) has onboarded IndianOil, the country’s leading diversified, integrated energy major as the ‘Powered By Sponsor’ for its ongoing Season 2.
Aligning with UKK’s vision of bringing a modern twist to the traditional sport, this partnership solidifies the league’s commitment to shaping the future of kho kho in India.
Having recently secured Series A funding from UK-based BNP Group after successfully raising its valuation, UKK became the first sports league in India to secure private equity investment to grow the trajectory of kho kho in India and globally.
UKK’s partnership with IndianOil is set to unfold through an extensive marketing campaign, encompassing digital and on-ground activations. This collaborative effort will showcase player engagements, social media promotions, and fan-centric initiatives, all geared toward amplifying the league’s reach and influence throughout the nation.
Reflecting on the association, Tenzing Niyogi, UKK CEO and league commissioner, commented, “We are thrilled to welcome IndianOil as our Powered By Sponsor to elevate the stature of kho kho in India. Ultimate Kho Kho was conceived with the vision of not only reviving the rich heritage of kho kho, but to propel it into a new era of dynamism, and entertainment. Our commitment to making Ultimate Kho Kho larger, bolder, and the ultimate source of entertainment for Bharat aligns perfectly with IndianOil’s dedication to leaving a lasting legacy on the Indian sporting landscape. We are confident that this partnership will act as a catalyst for the growth of kho kho in India.”
With a presence in almost all the streams of oil, gas, petrochemicals, and alternative energy sources in the country, IndianOil stands as the nation’s highest-ranked energy PSU in the Fortune 500 of 2023.
As part of their association with UKK, IndianOil will secure the naming rights for the post-match award, recognizing the ‘Attacker of the Match.’ Additionally, IndianOil will also have the naming rights to the league’s powerplay segment, which has been dominated by Chennai Quick Guns’ stalwart all-rounder Ramji Kashyap who accumulated a total of 24 skydive points this season.
According to a YouGov Report, the first season of UKK reached 164 million across various media touchpoints.
