MINNEAPOLIS: In honour of their fourth FIFA World Cup title, General Mills cereal brand Wheaties, in partnership with Serena Williams, announced the release of a commemorative limited-edition box featuring the champion US Women’s National Soccer Team (USWNT), as they kick off their Victory Tour this Saturday.
The team will join a list of other world class athletes who graced the cover of the Wheaties box since the 1950s.
Special edition boxes will be sold for $23, a nod to the 23 women who are a part of the record-breaking team, with 100% of the selling price being donated to organizations committed to empowering girls through sports.
The initiative comes a month after Wheaties announced their new champion, Serena Williams, with the “She’s a Champion” campaign.
“The USWNT captivated the world this summer. They impressed us all with their incredible accomplishments on the field—and their use of sports as a platform to inspire the next generation of girls,” Serena Williams said. “I believe a champion embodies a person in all aspects of their life and I am so proud to share my time on the Wheaties box with these amazing women who are doing just that. When we support each other and build each other up, we can do anything.”
The USWNT has been the most successful women’s team in international soccer history, earning four World Cup titles — and this summer in France set a record for the most goals scored with 26 over the seven-game tournament.
While Serena Williams’ exclusive Wheaties box is currently available in retailers across the US, Wheaties will release 10,000 USWNT commemorative boxes for a limited time only on Wheaties.com while supplies last. Sales of these boxes will be donated to Girls in the Game and the US Soccer Girls Development Academy.
“It is beyond wonderful to see our team on the cover of the iconic Wheaties box,” Becky Sauerbrunn, USWNT defender said. “Not only is it an honour to have our team recognised amongst some of the world’s most renowned athletes, this highlights our 2019 world championship title as more than just a win for the sport of soccer, it supports our drive for women’s equality in all sports.”
