MUMBAI: United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian subcontinent.
Under the six-year agreement, Sporty Solutionz will monetise and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for wrestling. This partnership comes into effect immediately and continues until the end of 2024.
As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.
“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.
The rights agreement covers four World Championships, World Cups, Continental Championships, and other age group UWW events.
