VIKING and the PGA TOUR have announced a new multi-year marketing partnership that names Viking as the official cruise line of the PGA TOUR and PGA TOUR Champions.
The agreement, which runs through to 2030, will focus on building Viking’s brand visibility through a wide range of media and digital placements across PGA TOUR platforms.
Founded in 1997 with a vision to make travel more destination-focused and culturally enriching, Viking has grown into a global leader in experiential travel. The company now operates a fleet of more than 100 ships, sailing across 21 rivers, five oceans and all seven continents.
Viking has a history of supporting cultural initiatives and institutions, including partnerships with organisations such as the Los Angeles Philharmonic, the British Museum and the Metropolitan Opera. The company has also recently entered into a long-term partnership with the Norwegian Football Federation, becoming the main sponsor of the national team academy (Landslagsskolen) and Norway’s youth national teams, according to the media release.
Viking executive vice president of marketing Richard Marnell said, “We are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Both golf and travel are important priorities in the lives of many Viking guests, so partnering with the PGA TOUR is a natural fit and builds on our continued commitment to support cultural programming and events.”
PGA TOUR executive vice president, corporate partnerships Dan Glod added, “We are excited to introduce Viking to our fans across the world as the new Official Cruise Line of the PGA TOUR and PGA TOUR Champions. A universally recognized leader in the industry, we’re proud to partner with Viking as they are known for providing memorable and enriching travel experiences that resonate with our players and fans.”
