MUMBAI: FanCraze, the leading Web 3.0 company in India by revenue and active users, has added one of the biggest players in cricket to its ever-growing squad. Virat Kohli announced Thursday that he has partnered exclusively with FanCraze for his personal digital collectibles, and will be launching his player cards on the FanCraze platform during the ongoing T20 World Cup.
This landmark announcement follows soon after the banter last week on social media between 20 of FanCraze’s marquee partners including Rohit Sharma, Hardik Pandya, Suryakumar Yadav, Ravindra Jadeja, Shikhar Dhawan, Ravichandran Ashwin, Yuzvendra Chahal, Shreyas Iyer, Muthiah Muralidaran and Jonty Rhodes, amongst others, and IPL teams such as Chennai Super Kings and Delhi Capitals.
FanCraze currently has more than 120,000 video collectibles on its platform featuring the greatest moments in World Cup history, and is gearing up to launch new digital collectibles featuring video clips from the Asian Cricket Council (ACC), Cricket West Indies (CWI) and other cricket federations, as well as player cards of the aforementioned superstars and IPL teams.
In the lead up to the T20 World Cup, FanCraze is pioneering the world’s first ‘see now buy now experience’, wherein fans can pre-buy packs containing moments that have not even taken place yet. Drops take place a day before each T20 World Cup game and users buy these special ‘Crictos Of The Game’ packs via FanCraze’s randomized queue mechanism. The product has been a phenomenal success with every pack being sold out within minutes of its release.
FanCraze has also introduced the ‘I was there’ ownership experience to cricket fans by gifting every T20 World Cup ticket holder a Crictos Pack containing a digital collectible from a game that they watched live in the stadium, thereby enabling users to own a moment in cricket history.
Anshum Bhambri, CEO of FanCraze, noted: “We view marquee athletes as artists who create their art on the field of play. We are very excited to partner with Virat Kohli, one of the biggest stars cricket has ever produced, to build the new paradigm of engagement between cricketers and their fans. We cannot wait to unlock new categories of collectibles, games and multi-modal digital experiences as we evangelize the Web 3.0 space in India and beyond.”
