MUMBAI: WATConsult, an Isobar Company, has bagged the digital creative mandate for Cricbuzz Plus.
Cricbuzz Plus is a subscription offering from digital cricket news platform Cricbuzz.
The agency will handle the account from its Bengaluru office.
As per the mandate, WATConsult will oversee cricket-related creative engagements for Cricbuzz Plus that includes social and digital content. Additionally, the agency will continue to support the brand for influencer marketing, digital branding (logos and digital comms) and campaign strategy ahead of tournaments such as IPL and Twenty20 World Cup.
For the record, from Strategic Timeout to #AbCricketBuzzega campaigns, the agency has handled multiple projects for the brand over the past year, which has now translated into a retainer mandate.
