MUMBAI: As the month-long Fifa World Cup moves towards knock out round in Russia, TV makers here in India such as Sony, LG, Samsung, Micromax and Intex are witnessing a spike in sales in general, but more so for larger screen size sets.
Encouragingly for the game in India, unlike previous FIFA World Cups, when the euphoria was limited only to “football friendly” states and metros, this season makers are getting better traction from across the country, PTI reports.
To attract fans, TV makers have launched new large screen size models in the market and have also come out with attractive financing schemes.
As part of their marketing strategies, companies are also investing into 360 degree football season campaign in June-July, which includes TV commercial, print ad and digital platforms and enhancing shop-front display, conducive to the football sentiment.
“As part of its marketing strategy, Sony India plans to invest Rs 80 million from June-July 2018 towards a multi-level football season campaign,” Sony India head of BRAVIA television business Sachin Rai told PTI.
Sony aims to double its television sales vis-a-vis last year in regions such as Kerala, West Bengal, Goa and North East during the football season and has introdued big screen models.
Sony India has also announced attractive consumer offers of availing a football or sporty t-shirt with BRAVIA televisions above 81 cm (32), he added.
“This year, the rub-off of football fever is being felt across Indian cities unlike earlier when it was restricted to East, North-East, Goa, Kerala and Maharashtra and we have witnessed a spurt of 10-15% in our sales over and above normal CAGR growth in LED TV segment,” Intex Technologies director Nidhi Markanday told the newswire.
“There is an impressive sales growth in Kerala, Goa, West Bengal and other metro markets like Delhi-NCR, Bangalore and Mumbai. In certain markets, sales have doubled over last year,” LG Electronics India Business head-Flat Panel TV, Rishi Tandon, told PTI.
Micromax co-founder Rajesh Agarwal noted: “As compared to last year, we have seen a 15% increase in the television sales during the past two months. With the FIFA World Cup 2018 having kicked off, we expect sales to increase by 25% by end of June.”
Samsung also expects that the June-July FIFA World Cup months will see 10-15% higher spurt in market demand as compared to regular months.
“We have also planned a special promotional campaign – Feel the Game – in which there are a host of attractive offers for consumers,” Samsung India Consumer Electronics Business general manager Piyush Kunnapallil told PTI.
According to Agarwal: “The fact that we have seen an immense increase in the demand of Smart and High Resolution (UHD) TV depicts that football fans are looking for best of the television viewing experience to catch all the football action live.”
