WHOOP, the human performance company, has been named the official health and fitness wearable of the Ryder Cup 2025, which will be staged at Bethpage Black in Farmingdale, New York, from 26–28 September.
As the official health and fitness wearable, WHOOP will bring the science of elite performance directly to fans, offering unprecedented real-time access to the heart rates and physiological data of competing golfers.
Through WHOOP Live on NBC, viewers will be able to track heart rate data from Team USA and Team Europe players — including Justin Thomas, Tyrrell Hatton, and Ben Griffin — along with captains Keegan Bradley and Luke Donald. For the first time, audiences will experience, in the moment, the intensity, resilience, and mental toughness required to perform.
Beyond broadcast integrations, WHOOP will roll out a comprehensive multi-channel activation encompassing social media campaigns, branded media placements, press initiatives, and strategic partnerships. Fans can look forward to engaging content throughout the competition that reveals the behind-the-scenes reality of the Ryder Cup.
WHOOP chief marketing officer John Sullivan said, “The Ryder Cup is the ultimate arena for pressure, rivalry, and performance at the highest level. This is where WHOOP shines: helping athletes understand how to prepare, recover, and perform, while giving fans unparalleled insight into what it truly takes to compete when everything is on the line.”
PGA of America chief commercial officer Jeff Price said, “The Ryder Cup continually delivers unmatched energy and drama on golf’s biggest stage, and WHOOP will now give spectators a front row seat to the science of elite performance. Together, we are bringing viewers closer to the intensity of golf’s greatest team event than ever before.”
Chief Ryder Cup Officer at Ryder Cup Europe Richard Atkinson added, “Golf is an incredibly data rich sport, and this new partnership with WHOOP will provide fans with new and unprecedented insights into how the world’s best players manage the demands of playing in golf’s greatest team contest.”
