TEAM INDIA’S historic victory at the ICC Women’s Cricket World Cup India 2025 on Sunday, where the Women in Blue lifted their first-ever ICC Women’s World Cup trophy, also delivered big for digital host JioHotstar.
Per the data provided by the Reliance-controlled network, new benchmarks for engagement and reach were set for broadcasting of women’s cricket in India.
According to JioHotstar, the final match of the quadrennial showcase attracted a staggering 185 million users on the platform, equalling the viewership of the ICC Men’s T20 World Cup 2024 final and exceeding the average daily reach of the TATA IPL. Overall, the tournament recorded a reach of 446m, the highest ever for women’s cricket, greater than the combined total of the last three ICC Women’s World Cups, marking an extraordinary milestone in the evolution of women’s cricket viewership in India.
The Women in Blue’s final act drew a peak concurrency of 21m viewers as Harmanpreet Kaur’s team became the first Asian team to lift the ICC Women’s Cricket World Cup.
In another record, 92m tuned in to watch the historic clash on Connected TV (CTV), equalling the CTV viewership of ICC Men’s T20 World Cup 2024 final and the ICC Men’s Cricket World Cup 2023 final. The surge reflects a significant shift in viewing habits and highlights the deepening adoption of digital, large-screen sports consumption across India.
JioStar CEO – Sports, Ishan Chatterjee, said: “The ICC Women’s Cricket World Cup India 2025 has reaffirmed the growing stature of women’s cricket in India. The exceptional quality of cricket on display, especially the Indian team’s incredible performance, has driven record-breaking viewership and attracted a larger, more passionate fan base than ever before. This marks an important shift for women’s cricket, it is no longer just being watched; it is being celebrated by millions. It is inspiring a new generation of fans, athletes, and brands to stand behind the sport. This success is a collective achievement of ICC and BCCI for their vision, the players for their outstanding performances, the fans for their unwavering support and brands that have championed women’s cricket.”
With India crowned champions, anticipation for the upcoming TATA WPL in January 2026 is set to reach unprecedented levels, as women’s cricket enters a new era of popularity and promise.
