LAUSANNE: World Archery (WA) announced Wednesday that it has finalised the longest ever sponsorship deal in the archery industry, which is set to last for the next 10 years with Korean archery goods manufacturer, Fivics.
The Seoul-based Fivics will support the international federation’s global development projects, event portfolio and promotional initiatives. It manufactures a complete range of archery products from bows to target faces. It also runs a number of archery cafés, including one below its head office, offering access to the sport to the general public.
Under its decade-long agreement, Fivics will receive exposure at WA events, recognition in the governing body’s publications, access to its media catalogues and dual-branded content.
WA secretary general Tom Dielen said: “As well as producing world-class equipment, Fivics has expanded its business to make archery available to a wider audience through its Archery Cafés. We’re proud to work with companies who put the same focus on growing the sport as we do at World Archery.”
Fivics CEO John Baek said: “Fivics strives to apply creative and cutting-edge solutions to its archery products and expanding the sport. This long-term commitment to World Archery is an investment in growing the level and reach of archery at all levels.”
WA has had sponsorship deals with globally popular brands such as Hyundai and Longines as well.
