VANCOUVER: Canada’s Victory Square Technologies Thursday announced that one of its portfolio companies, FansUnite (fansunite.com), has been named as the official partner of the World Poker Tour (WPT), the premier name in internationally televised gaming and entertainment that has led innovation in the sport of poker since 2002. This strategic partnership will introduce FansUnite to millions of poker enthusiasts across the globe.
It will be WPT’s first foray into the blockchain space through a multi-pronged partnership that will see FansUnite integrated into a multitude of WPT’s offerings including: international TV distribution, cross-promotion, and live event activations such as giveaways, contests, and product showcases at WPT events throughout Europe and Asia.
“FansUnite is transforming the sports betting and sports data marketplaces with its proprietary blockchain protocol. This is a continued validation of Victory Square’s strategic direction to invest in sports technology, a sector hungry for innovation that’s experiencing massive growth,” Victory Square Technologies CEO Shafin Diamond Tejani said.
“With the global reach and influence the partnership with WPT brings to FansUnite, we can expect continued growth and success for this high performing team.”
“Over the last two decades, the World Poker Tour has been at the forefront of gaming entertainment. WPT’s worldwide reach, instant name recognition, hundreds of thousands of players and millions of fans make them the class of their industry,” FansUnite CEO Darius Eghdami said.
“This partnership introduces FansUnite to millions of poker enthusiasts across the globe, and gives WPT partners the first look at our industry-changing technology.”
In addition to the sportsbook offering, the FansUnite Protocol serves as the blockchain-based infrastructure for sports data applications, daily fantasy sports and a variety of other applications reliant on sports data. The partnership is also likely to introduce activations with respect to another FansUnite official partner and 2016 English Premier League champions, Leicester City Football Club.
