MUMBAI: World No.2 women’s tennis player Caroline Wozniacki has been appointed the global brand ambassador of health and wellness blockchain app Lympo.
Wozniacki will become the first female athlete to endorse a blockchain product. She will be seen promoting the app and explaining its benefits to her fans, followers and the wider sports community.
The Danish superstar won the Australian Open earlier this year. Last week, she was named by Forbes as the world’s most influential female athlete – she is ranked 8th on the list of the Most Powerful Women in International Sports 2018. She decided to endorse the brand for enhancing her fitness mission.
“Sport is my life and what motivates me every morning when I wake up to work hard and be the best I can be. I believe in Lympo’s goal to encourage people to exercise and be healthy,” Wozniacki was quoted saying on Lympo’s official website.
“Lympo has a game-changing idea to use technology to inspire positive lifestyle changes and I was particularly impressed by the plans for its Foundation which will support sports events around the world.”
While many record their fitness and wellness data on multiple running, exercising, diet, meditation, sleep tracking and other apps, their users cannot aggregate and store, share or monetise this data.
Lympo employs blockchain technology and rewards users who meet their milestones, for example, running 5 miles a week, with LYM tokens. The tokens can be spent to buy further fitness and wellness products and services.
Lympo CEO Ada Jonuse commented on the development: “Lympo will motivate people to be healthy and unite the biggest fitness and healthy lifestyle community in the world. Caroline Wozniacki is an inspiration for millions of people globally and Lympo see her leadership as an example we want to follow.
“The Lympo vision is to improve the health and well-being of people around the world by providing tangible incentives via the blockchain platform. We are disrupting the fitness market by connecting with health industries directly through the use of this technology.”
