MUNICH: WRC Promoter GmbH, commercial rights holder of the FIA World Rally Championship, has signed a multi-year contract with OneBet to become WRC’s first Official Sports Betting Partner.
The partnership kicks off from next month’s Rally Sweden (9-12 February) wherein OneBet will offer pool, odds and live betting as well as providing exclusive content and expert tips to “add to the excitement of the new-era WRC”, which begins Thursday at Rallye Monte-Carlo.
Fans can bet via computer, tablet and smart phone before and during rallies.
OneBet managing director Morten Østberg said the new service would further boost the attraction of the WRC.
“WRC is one of the world’s most charismatic sports. It thrills hundreds of millions of fans via television, online and social media and it generates an incredible amount of data from which we can tailor our betting opportunities,” he said.
“OneBet is delighted to work closely with WRC and to bring a new form or fun and participation to rally fans. We will enhance the championship’s continuously growing digital entertainment with the joy of betting – One Bet and WRC are natural partners.
“It’s all about the rush!” he added.
WRC Promoter managing director Oliver Ciesla said the partnership would offer an additional service to benefit fans.
“Our WRC strategy is to make the championship available to fans whenever, wherever, and however they want. Our partnership with OneBet provides yet another way in which they can be part of our sport,” he explained.
“The team behind OneBet is highly experienced in WRC. This new offer means fans can marry support for their favourite driver or team with the excitement of betting.”
For the record, WRC Promoter GmbH is a joint venture company of Red Bull Media House and the sportsman media holding.
