LONDON: The WPP-owned global digital agency, Wunderman, has acquired a majority stake in Dutch marketing technology performance company Emark.
The development comes a few days after Wunderman named Mel Edwards as its new chairman.
Emark delivers salesforce marketing cloud, commerce cloud, service cloud, DMP, and advertising technology such as Facebook advertising and Google Ads, as a single, integrated solution.
The acquisition further strengthens WPP’s and Wunderman’s growing global Salesforce practice in delivering marketing and advertising technology solutions for data-driven and personalised customer interaction.
Founded in 2000, Emark is a provider of Salesforce multi-cloud strategy and solutions in Europe, with a strong marketing cloud pedigree.
Headquartered in Haarlem, Netherlands with international offices located in Barcelona, London and Poland, the company employs around 120 people and serves clients across sectors, including Bugaboo, ECCO Shoes, Marks & Spencer, Randstad, Scotch & Soda, and The Macallan.
Wunderman currently has on aggregate 9,200 creatives, data scientists, strategists and technologists in over 200 offices in 70 countries.
