STAMFORD: WWE and Nutrabolt, owner of the C4 brand, today announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam® in Detroit on Saturday, August 5, a media release said.
Allowing consumers to unleash their ultimate undisputed performance, the C4 Ultimate Energy x WWE collection will consist of five special edition flavors and each product label will feature design inspiration drawn from WWE Championship titles.
“C4 has been an outstanding partner and we are excited about the launch of our first collaborative retail activation and extending our sponsorship work together. We believe the overlap between our audiences is strong and this multifaceted approach to our expanding partnership will unlock even more value for the WWE Universe,” said
Craig Stimmel, WWE SVP, Head of Global Sales and Partnerships.
“WWE fans have always been a huge crossover audience for C4, and we are pumped to step into the ring with WWE for our first ever co-branded product collaboration,” said Robert Zajac, Chief Marketing Officer at Nutrabolt. “This collaboration represents a natural expansion of our exciting partnership with WWE, one that we’re confident will take fans’ ‘work hard, play hard, train hard’ lifestyles to the next level. Just take it from Montez Ford, who said, ‘C4 and WWE go together like peanut butter and jelly’.”
