MUMBAI: As Hindi film superstar Salman Khan’s Dabangg 3 hit Indian screens this weekend, WWE presented “muscle-man” with a customized WWE Championship to mark the release.
Fitted with sideplates featuring Salman’s name emblazoned in gold, the title was exclusively revealed by Gaelyn Mendonca, host of WWE Now India, during the show, which features local WWE news and exclusive updates in Hindi and is available now on YouTube.
With the release of one of the most-anticipated films of 2019 on Friday, India’s very own ‘Chulbul Pandey’ “celebrated” his signature ‘hip’ step with a “title belt worthy of a champion”.
In November, Salman Khan in his ‘Chulbul Pandey’ character shot a promo with WWE encouraging fans to tune into RAW and SMACKDOWN programming. Naming some of WWE’s biggest superstars that included Roman Reigns, Brock Lesnar and Seth Rollins, the promo aired was released on Sony sports network and WWE’s social handles.
The association brings out the synergies between Salman’s Dabangg character and WWE, both loved by fans worldwide.
WWE Now India launched in March 2019 at the historic first-ever WWE tryout in India. Presented in Hindi, host Gaelyn Mendonca has reported from WrestleMania 35 and SummerSlam, and produced localized content such as Chakh Le WWE where WWE Superstars Roman Reigns and AJ Styles tried local food specialties. With more than 130 episodes produced to date, the exclusive custom title reveal for Salman Khan, aka Chulbul Pandey, is the latest content produced by WWE for fans in India.
