AT ITS ANNUAL ‘MADE ON YOUTUBE’ EVENT, the platform unveiled its vision for the next two decades of entertainment, with a strong focus on AI-powered tools, new monetisation options and expanded live features.
YouTube CEO Neal Mohan highlighted YouTube’s impact, noting it has paid more than $100 billion to creators, artists and media companies worldwide in the past four years. “We didn’t just create a platform. We built an economy,” he said.
Among the major product updates, YouTube Shorts will integrate Google DeepMind’s Veo 3 Fast to help creators generate backgrounds, clips and props, while new AI tools will offer automatic editing, motion effects and even turn speech into song. Updates to YouTube Studio include Ask Studio, a conversational assistant for insights, A/B testing for titles, auto-dubbing improvements and expanded collaboration tools.
The company is also extending its likeness detection tool to all YouTube Partner Program creators, enabling them to identify and manage AI-generated videos that use their facial likeness.
Live content — already watched by more than 30% of logged-in users daily in Q2 2025 — is set for its “largest upgrade,” with new audience engagement tools, enhanced monetisation features and greater support for brand partnerships. YouTube Shopping will expand to more markets, with AI simplifying product tagging and links in Shorts allowing creators to connect brand campaigns directly to audiences.
Mohan added, “We see AI as the next evolution of these tools – designed to empower human creativity and storytelling. But make no mistake – no studio, network, tech company, or AI tool will own the future of entertainment. That power belongs to you – the creators.”
