MUMBAI: Yuvraj Singh, who recently announced his retirement from international cricket, has become the past or present Team India star to front face an online fantasy gaming platform.
Yuvraj has been announced as the brand ambassador of BalleBaazi.com, an online fantasy cricket platform.
Singh will interact with his fans on a personal level and compete with them on the platform, where gamers select teams comprising of their favourite players.
Recently, former cricketer Kapil Dev came on board as a brand ambassador for Apne 11, a daily fantasy sports platform. Dev too will be engaging with players who will be participating in the Kapil League.
Dream 11, which is India’s first gaming unicorn, roped in MS Dhoni in 2018 as the face of the company.
Similarly, Mobile Premier League (MPL), which is considered as the youngest mobile gaming platform, has Virat Kohli as their brand ambassador.
The Pandya brothers, Hardik and Krunal, were roped in as the brand ambassadors of HalaPlay, another fantasy sports platform.
CricPlay recently roped in Gautam Gambhir as its brand ambassador.
