GURUGRAM: Indian cricketer Yuzvendra Chahal in association with Indian sports and entertainment management company High Times Solutions (HTS), unveiled lifestyle brand CheQmate at the World Cup send-off ceremony here.
At the unveiling ceremony where Chahal launched the brand logo and official website, it was also announced that the cricketer and former chess player was not just a brand ambassador but also a stakeholder in CheQmate.
Elaborating more about CheQmate and its core mission, Chahal said: “With the launch of CheQmate, my partner, HTS and I, open our arms to brand collaborations for future. Initially, we plan to deal in lifestyle products and services like games, ventures and sub-brands to offer Indian sports lovers with a one of a kind experience.”
Piyush Sachdeva, CEO, HTS stated: “I am very excited to make this collaboration a success and wholeheartedly invite others to be a part of this exciting and rewarding initiative.”
According to an official release, Yuzvendra and Sachdeva have previously worked together for the “development, growth and benefit of the sports industry in India and have also framed intellectual properties”.
