8Bit Creatives becomes KICK’s first official creator agency partner in India
Sachin Tendulkar is brand ambassador for agri company SML Ltd.
Picklebay sponsors Team India for Pickleball World Cup 2026
Maharashtra, JioBLAST sign MoU to strengthen gaming, esports ecosystem
Formula 1 signs multi-year private aviation partnership with Flexjet
S8UL partners with YouTube for Esports World Cup 2026 campaign
OnePlus launches Campus Dominate gaming 3rd edition; 8 cities, 16 univs
Bundesliga and Zee Entertainment enter a multi-year media partnership for India
Mercedes F1 team signs multi-year partnership with AI firm Vercel
Australia backs India’s 2036 Olympics bid; unveil Sports Collaboration Roadmap
Big Bash to make history with season-opening match in Chennai; PMs announce it
AIFF asks all 14 ISL clubs to confirm participation by July 20 with ₹55 lakh 1st instalment
Telangana govt. to support Archery Premier League; gives it marquee event status
191-strong contingent for Glasgow CWG cleared; no funding for IOA EC members
