CHENNAI: Yamaha Motor India is offering an exclusive opportunity for all to watch the much-awaited MotoGP Bharat race at Budhh International Circuit (BIC) at Greater Noida, Uttar Pradesh from September 22–24.
The two-wheeler company has been organizing series of contests for its Yamaha Community members, Yamaha owners and other Yamaha fans across the country. To stand a chance at winning ticket for the most exhilarating motorcycle race in the world, the participants need to demonstrate their passion for motorsports as well as for the brand. Additionally, winners will get a unique opportunity to meet and greet the Monster Energy Yamaha MotoGP riders along with other Yamaha goodies.
The engagement strategy comprises of three contests – Predict & Win, Own & Win and Participate & Win, ensuring that everyone gets a chance to be a part of this breath-taking experience of the year. The first contest – ‘Predict & Win’, challenges the racing instincts of all Yamaha enthusiasts and motorsports aficionados, where participants must guess the position of Monster Energy Yamha MotoGP riders. The second contest is designed for the new Yamaha vehicle owners, who are simply required to click pictures of their latest Yamaha two-wheeler deliveries from any of Yamaha Blue Square Showroom and, post them on Instagram with the hashtag #YamahaRacingContest.
As part of ‘The Call of The Blue campaign’ by the brand, the third one – ‘Participate & Win’ – invites the Yamaha riding community also known as Blue Streaks. Participants are encouraged to take pictures/ videos at Yamaha events such as Track Day and COTB Weekend, and post them on Instagram with the hashtags – #YamahaRacingContest, #COTBTrackday, #COTBWeekend.
This contest, which has been running since March, has garnered an overwhelming response from over 30,000 participants. The brand will select 100 winners through these initiatives.
