LONDON: Media rights value that accrues to the Premier League has risen by almost 8% to £9.2 billion ($11.64bn) for the next three seasons, the league’s interim chief executive Richard Masters has said.
Masters, who delivered a keynote address at the FT Business of Football Summit, noted that it is booming overseas demand for television coverage of top tier English league football that is driving that increase, NOT domestic rights value, which has in fact dropped in value from £5.4 billion to £5 billion.
Comcast-owned Sky will show the most matches in Britain, followed by BT Sport, while Amazon became the first internet streaming service to gain rights.
Overseas companies who can show all 380 games live each season are paying £4.2 billion in the 2019-2022 cycle, up from £3.1 billion, or about 30% more for games, Masters confirmed.
Be that as it may, SportzPower is willing to wager that this will NOT be the case in India, which, like is the case of the UK market, will be seeing a further contraction in rights value.
SportzPower stands by the analysis put out by this website in August 2018. Which is that the maximum TRUE value for the upcoming cycle should be in $72-$75 million range as the BEST CASE SCENARIO that the Premier League can expect for the next cycle of rights out of India, down from $90 million in the previous cycle. Time will of course prove whether SportzPower is right on the money as regards these assumptions, but let it be said that this website would be more surprised if the price was significantly higher than this number than lower.
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