SBI LIFE INSURANCE Thursday announced the strengthening of its partnership with the Paralympic Committee of India (PCI), becoming the ‘Principal Partner’ of the Indian contingent for the 2026 para sports season.
The company will act as the ‘Official Life Insurance Partner’ for the Indian Paralympic contingent that will be heading to the upcoming Commonwealth Para Games 2026 in Glasgow and the Asian Para Games 2026 in Aichi-Nagoya, Japan.
Building on its successful association with India’s para-athletes during the Paris 2024 Paralympic Games, SBI Life continues to champion stories of determination, preparation, and excellence that inspire individuals to pursue their aspirations with confidence.
Through this partnership, SBI Life aims to recognise and amplify the journeys of India’s elite para-athletes, as high-performance competitors who continue to redefine possibilities through their dedication and commitment. Their journeys highlight a universal truth—that aspirations can be pursued when individuals have the confidence, support, and preparation to move forward.
Speaking on the partnership, Ravindra Sharma, chief of Brand, Corporate Communication & CSR, SBI Life Insurance, said: “At SBI Life, we believe that confidence is what empowers individuals to pursue their aspirations while staying prepared for life’s uncertainties. This belief lies at the heart of our brand philosophy, ‘Apne Liye, Apno Ke Liye’, and is what makes our association with the Paralympic Committee of India so meaningful. India’s para-athletes embody what it truly means to prepare with purpose, remain focused on their goals, and perform with unwavering determination. Their journeys demonstrate that when individuals are supported with the right foundation, they can overcome barriers and achieve extraordinary milestones.
“As we strengthen our partnership with PCI as the Principal Partner of the Indian Contingent for the 2026 para sports season, we are proud to stand alongside these exceptional athletes as they represent India on the global stage. Beyond supporting sporting excellence, this partnership reflects our larger commitment to enabling confidence—encouraging individuals and families to prepare for the future with assurance, so they can focus on pursuing what matters most.”
